Over the course of my 16 years in the events industry (eight working on the planning side and eight on the hotel side), I’ve seen many trends come and go. Fortunately, the Macarena was one that didn’t last too long. One trend that’s just starting to evolve, and I have no doubt is here to stay, is choosing food and beverage menus with the intent of maximizing the productivity of the attendees.
One of the most important aspects of a meeting is for attendees …